NFL x Ashley – “Not Your Boyfriend’s Tailgate” Activation
Overview
In partnership with Ashley, the Dallas Cowboys, and the Houston Texans, CNC launched “Not Your Boyfriend’s Tailgate,” an activation designed for female NFL fans. Highlights included a hair gem bar and a vintage photo wall celebrating cheerleading history.
In partnership with Ashley, the Dallas Cowboys, and the Houston Texans, CNC launched “Not Your Boyfriend’s Tailgate,” an activation designed for female NFL fans. Highlights included a hair gem bar and a vintage photo wall celebrating cheerleading history.
Design Scope
Developed the visual identity and design system for the activation.
Created branded graphics, print collateral, signage, and environmental elements.
Designed client presentations, executed revisions, and finalized decks.
Result
A polished, playful experience that merged football culture with approachable, feminine energy.
A polished, playful experience that merged football culture with approachable, feminine energy.
