OMEN by HP x PC Gamer – “Ice Mode” at Summer Game Fest
Overview
At Summer Game Fest, CNC partnered with OMEN by HP and PC Gamer to launch Ice Mode, a branded ice cream truck serving themed scoops, gaming demos, and live developer interviews.
At Summer Game Fest, CNC partnered with OMEN by HP and PC Gamer to launch Ice Mode, a branded ice cream truck serving themed scoops, gaming demos, and live developer interviews.
Design Scope
Acted as Art Director, creating the event’s visual identity and design assets.
Prepared production-ready materials and refined client-provided assets.
Designed and finalized client decks.
Result
A compact but impactful activation showcasing OMEN’s performance through a playful consumer engagement.
A compact but impactful activation showcasing OMEN’s performance through a playful consumer engagement.
