The Jennifer Hudson Show – Season 3 Mobile Activation
Overview
To promote Season 3 of The Jennifer Hudson Show, CNC created branded manicure trucks touring top U.S. markets including Atlanta, Boston, Chicago, Los Angeles, and New York City. Fans received complimentary manicures, hand massages, and branded merchandise. The campaign reached 117+ million PR impressions and engaged over 6,000 attendees.
To promote Season 3 of The Jennifer Hudson Show, CNC created branded manicure trucks touring top U.S. markets including Atlanta, Boston, Chicago, Los Angeles, and New York City. Fans received complimentary manicures, hand massages, and branded merchandise. The campaign reached 117+ million PR impressions and engaged over 6,000 attendees.
Design Scope
Served as Art Director, creating the complete design system for the activation (truck exteriors, promo uniforms, nail designs, printed brochures, merchandise).
Prepared all materials for production and vendor handoff.
Created and refined client-facing decks, incorporating all feedback.
Result
A consistent, high-energy branded activation that generated nationwide visibility and memorable fan engagement.
A consistent, high-energy branded activation that generated nationwide visibility and memorable fan engagement.
