Летуаль
Littual Magazine — Creative Direction & Design Support
Overview
For three years, I collaborated with Littual Magazine as Art Director and Illustrator, contributing to the magazine’s ongoing creative evolution across print, digital, and experiential touchpoints. My role combined illustration, design, and creative leadership, ensuring a consistent visual identity throughout the publication and its brand extensions.
For three years, I collaborated with Littual Magazine as Art Director and Illustrator, contributing to the magazine’s ongoing creative evolution across print, digital, and experiential touchpoints. My role combined illustration, design, and creative leadership, ensuring a consistent visual identity throughout the publication and its brand extensions.
Design Scope
Illustration: Created original artwork featured in every issue over a three-year span, shaping the magazine’s signature visual language.
Editorial & Advertising: Designed layouts, promotional posts, and advertising materials supporting both the magazine and its brand partners.
Product & Merchandising: Developed branded products and collateral, aligning them with Littual’s editorial style.
Digital & Web: Directed the design of a new website section dedicated to brand news, featuring individual mini-sites for each partner.
Campaign Extensions: Designed visuals for newsletters, social posts, and special features tied to magazine content.
Art Direction: Oversaw creative production, guided photoshoots, and ensured cohesive presentation across platforms.
Client Engagement: Built and presented concept decks, handled feedback rounds, and defended creative choices in presentations.
Result
A multi-channel creative partnership that enhanced Littual’s identity across print, digital, and branded content, expanding the magazine into a cross-platform lifestyle brand.
A multi-channel creative partnership that enhanced Littual’s identity across print, digital, and branded content, expanding the magazine into a cross-platform lifestyle brand.
Evidence (available to compile on request)
Published issues, original illustrations, campaign assets, newsletter archives, and website mini-site layouts.
Published issues, original illustrations, campaign assets, newsletter archives, and website mini-site layouts.
