Mondelēz – Barni
Overview
Multi-year creative leadership for Barni across Russia, covering integrated 360° campaigns, packaging, retail activations, and advertising productions. As lead Art Director, I guided the brand’s visual direction nationwide, ensuring creative consistency across all touchpoints.
Multi-year creative leadership for Barni across Russia, covering integrated 360° campaigns, packaging, retail activations, and advertising productions. As lead Art Director, I guided the brand’s visual direction nationwide, ensuring creative consistency across all touchpoints.
Design Scope
Key Visuals & Campaign Systems: Developed master campaign KVs and seasonal concepts; adapted them for OOH, retail, and digital.
Packaging & Limited Editions: Designed packaging variations, special SKUs, and collectible formats; delivered production-ready dielines.
Retail & POSM: Created in-store promotional systems including end-caps, displays, and trade marketing materials.
Advertising & Production: Provided design and art direction for commercial shoots, ensuring visual alignment across campaign storytelling.
Digital & Social: Adapted concepts for social media, CRM, and web campaigns.
Client Engagement: Built and delivered concept decks; handled direct client presentations and project defenses, including creative briefings and revisions.
Process & Ownership: Led illustration, adaptation, pre-press, and vendor communication throughout the production cycle.
Result
A cohesive 360° brand presence for Barni across multiple years, uniting packaging, retail, and advertising under a consistent visual identity and supporting successful nationwide campaigns.
A cohesive 360° brand presence for Barni across multiple years, uniting packaging, retail, and advertising under a consistent visual identity and supporting successful nationwide campaigns.
Evidence (available to compile on request)
Creative decks, KVs, packaging proofs, POSM samples, ad shoot documentation, internal approvals, and client presentation records.
Creative decks, KVs, packaging proofs, POSM samples, ad shoot documentation, internal approvals, and client presentation records.
