Redken – 24/7 A.B.C. Café at NYFW
Overview
At New York Fashion Week, CNC and Redken introduced the 24/7 A.B.C. Café, a mobile pop-up inspired by Sabrina Carpenter’s “Espresso.” Guests sampled Redken’s new 24/7 Night & Day Serum while enjoying a branded café environment.
At New York Fashion Week, CNC and Redken introduced the 24/7 A.B.C. Café, a mobile pop-up inspired by Sabrina Carpenter’s “Espresso.” Guests sampled Redken’s new 24/7 Night & Day Serum while enjoying a branded café environment.
Design Scope
Served as Senior Designer, developing the full visual identity, including truck design, event logo, and branded graphics.
Prepared all assets for production and pre-press.
Managed client presentations and revisions to align with brand and NYFW standards.
Result
A bold branded activation that fused music, beauty, and NYFW energy into a single cohesive experience.
A bold branded activation that fused music, beauty, and NYFW energy into a single cohesive experience.
